The commercial spot for Lexus Italy that sat 10 of the brand’s Facebook fans in the passenger seat with an F1 driver and had them trace the projection-mapped path that the car would travel via a tablet is a sight to behold, but how did the creative team that pulled it off make it all happen? We sat down with Luca Pannese, creative director at Saatchi & Saatchi Italy, to find out how the concept developed from the sketchpad to the military hangar where the spot was filmed.
Google is gearing up to open pop-up stores across the US in a bid to entice holiday season shoppers. Besides trying out Google’s various gadgets and devices, you’ll have a chance to cavort in snow (fake, not real), climb inside a giant Snow Globe, listen to music, watch videos, play games, and, of course, order online the Google products you’ve just been fiddling around with.
The Lyndon Baines Johnson Library and Museum in Austin, Texas, recently underwent a major facelift for the first time since it opened in 1971. Patrick Gallagher and his creative team at Gallagher & Associates are no strangers to presidential library projects, having worked on six others before taking on this redesign. But in this reimagined space, interactivity—supported by the collections—is the prime source of storytelling, versus the other way around.
The House of Hennessy at Heathrow’s Terminal Five in London is the first boutique opened by Hennessy outside the Cognac region, and the first liquor pop-up for World Duty Free.
Projection specialist Ross Ashton from The Projection Studio in London and sound artist Karen Monid produced their third projection mapping install, called “Triquetra” in the historical city of York, UK, for the 2013 ‘Illuminating York’ Festival of Art. The installation was beamed onto Clifford’s Tower. Once the keep at York’s famous Castle, the imposing Clifford’s Tower sits on top of a tall mound and is one of York’s signature pieces of architecture as well as among the most popular attractions in Yorkshire. The giant images stretched 75 meters wide across the base of the mound and were 25 meters tall, filling the whole space, lifting the landmark out of its surroundings using 3D modeling to accentuate the shape of the architecture and landscape for the 15 minute looped video show.
Robert Seidel created the “Advection” projection install for the 4th Lichtsicht Biennale in Bad Rothenfelde, Germany, using water and mist sprayed from a fountain as the canvas. The two-channel video projection is paired with an original music score by David Kamp, and will be on display through January 5, 2014.