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Technology

Burberry’s In-Store Smart Personalization Technology

February 22, 2013by Event Design TeamAdd a Comment

The new Burberry Runway Made to Order service offers custom-made outerwear and bags, with personalized engraved nameplates. On contact with a touch screen device each piece unlocks a unique video experience, charting its artisan production — including original sketches, runway edits, craftsmanship and personalization. In addition, customers can have their items enabled to trigger their content on large-scale mirrors that will turn instantly to screens at 121 Regent Street, the London flagship.