Check out how DDB Group Singapore turned tables in McDonald’s restaurants into interactive experiences for kids using mobile phones.
The RocPopShop, a mobile pop-up retail store featuring Jay-Z’s iconic Rocawear brand, will be at the “Budweiser Made in America Festival” this Labor Day weekend. Guests can enjoy a unique shopping and lounge experience and immerse themselves in the Rocawear lifestyle.
When you think of an insurance office, the first thing that pops into your head might be “boring.” But the design team at Chute Gerdeman took that concept to the highest creative level, designing a flagship office/experience center for American Family Insurance that is aimed at getting the surrounding community to focus on their long-term goals and dreams.
Toyota South Africa created a killer event that literally brought the Toyota RAV4 website to life along the course of a mountain biking track. Designers built the architecture and signage to look and behave like the real website, with cyclists touching buttons along the way to activate content. Awesome idea.
We love this interactive vending machine installation that Amstel created in Bulgaria. Instead of making users jump through hoops, the “Pause” machine makes them stand and do nothing for three minutes, then rewards them with a free can of Amstel. Rewarding customers for taking a break? Smart thinking.
Loving these gorgeous, rotated-reality window displays designed by Coroflotter Marlene Mazieres. The Paris-based Mazieres, formerly a designer of visual merchandising at Christian Dior, whipped these windows up for her new employer, mens luxury brand Berluti as part of their display at Harrods.