This is a cool behind the scenes video from creative studio Levithan. Working closely with Ubisoft’s marketing team at E3 earlier this year, Leviathan developed the show-stopping experiential installation for the much-anticipated announcement for the “Splinter Cell: Blacklist” video game title, which officially launched a few weeks back.
Coca-Cola unveiled an awesome way to promote its new mini-bottles in Israel, joining with agency partner Gefen Team to set up a 3D printing lab right inside the brand’s main production factory in the country. Consumers entered a contest to win 3D printed mini-versions of themselves via a mobile app, then the winners’ entire bodies were scanned in 360-degrees, and a 3D printer created the mini models. Pretty cool!
This stunt from Volkswagen and agency partner ACHTUNG! is a great example of blurring the lines between the physical and online worlds. The homepages of the four most popular webpages in The Netherlands were painted super-scale on airport runways. A webcast race films a new GTI zipping through the “sites,” and the user at home who clicks the quickest wins the car. Brilliant.
This fall, Event Design brings you the third-annual and now super-sized and supercharged EventTech, the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows.
Check out how DDB Group Singapore turned tables in McDonald’s restaurants into interactive experiences for kids using mobile phones.
The RocPopShop, a mobile pop-up retail store featuring Jay-Z’s iconic Rocawear brand, will be at the “Budweiser Made in America Festival” this Labor Day weekend. Guests can enjoy a unique shopping and lounge experience and immerse themselves in the Rocawear lifestyle.