Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]
Environments
Experiencing Windows 8 in Southwest Terminals
This Windows 8 promotion from 206 Inc. and GT Events involves 15-by-15-foot kiosks stationed at 23 different Southwest Airlines terminals presented in cities across America. Consumers can interact with the new Windows 8 platform on computers stationed at these kiosks.
Events
EventTech 2013: Call For Speakers
The worlds of digital and live have become one. This fall, the industry comes together to learn, share and build the future of the “wired experience.” We are accepting speaker applications for learning modules at EventTech through May 31.
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Environments
Louis Vuitton: Architecture and Interiors
ouis Vuitton has turned to big-name architects for help in its efforts to dramatically expand operations worldwide in the last decade. The story of Vuitton’s love affair with architecture—recounted in Rizzoli’s just-released “Louis Vuitton: Architecture and Interiors.”
Environments, Exhibits
The Fab 50: The Best Exhibit Fabricators in the U.S.
After respondents to an industry survey revealed Fortune 1000 trade show teams, event departments and procurement officers are presented with “more choices than ever,” have “a difficult time telling one exhibit partner from another” and “need an easier way to separate the great ones from the good ones”—the editors of Event Marketer and Event Design [...]
Environments, Trends
New Disney Park Immerses You
While the much anticipated expansion of the Magic Kingdom –the biggest ever in Disney history– will offer visitors new, high-tech attractions — it’s also part of a growing trend among theme parks to create more immersive experiences that industry insiders say is necessary to attract new visitors while keeping the old. Read more: http://www.foxnews.com/travel/2012/12/05/disney-world-new-fantasyland-paves-way-for-more-impressive-guest-experiences/#ixzz2F3TfIYvu This [...]
Events, Technology
Shirts for Tweets
Clothing brand Allen Solly created a cool shirt billboard that encouraged people to tweet for free shirts.
Environments, Technology
The Venitian’s “Winter In Venice”
London-based The Projection Studio has created an eye-catching new monumental video projection show to help celebrate the ‘Winter In Venice’ Festival at the world famous Venetian resort in Las Vegas. Project leader Ross Ashton has also created a series of works for a permanent video son et lumière extravaganza which was launched in summer and [...]