The installation is designed to bring out in adults those feelings of curiosity and wonderment which are so alive and evident in children.

Forest exists as a tourable interactive installation, open to the public, and also a performance. The performance premiered at the STRP Biennale opening, consisting of 12 local children between the age of 8 and 12 years old. They were choreographed to move around the space, strumming and triggering the lasers and sounds.

Meet Mashmallow Laser Feast:
http://youtu.be/nqhdqzWynl8

Directors: Robin McNicholas, Memo Akten, Barney Steel
Producer: Waiming Wee
Production Manager: Devin Matthews
Designer: Ersinhan Ersin
Fabricator/Engineer: Jamie Elliot (http://www.jailmake.com)
Prototype and Serial Programming: Marek Bereza (http://www.mazbox.com)
Sound Programming: Paul Miller
Electronics: Mike Harrison (http://www.whitewing.co.uk)
Acoustic sound consultant: Rob Kelly
Surround sound consultant: Dave Sheppard
Lighting consultant: Jonny Milmer
Photographers: Sandra Ciampone (http://www.meorme.com)
Co-Commissioned by STRP Biennale (http://strp.nl/)

(via The Creators Project)

(Via Digital Buzz Blog)

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Food Network wanted to create a space that would stand out from the crowd at the event, but that was no easy challenge. Event sponsors were all given identical white tent footprints along the beach, and it was up to creatives to bring the space under and around the tent to life—kind of like a stage design project.

Food Network’s creative team designed the space, decided on the color palate and branding guidelines, then GCM took over to produce the event onsite. This collaboration yielded killer results, but setting up on the beach presented its own set of challenges.

Setting up on shore

“There are a whole set of issues when trying to do anything on the beach, between the wind and the sand and extreme sun. And it’s not just dealing with the elements, but also the weight and the materials that we’re using have to be flexible, lightweight and easy to pack and ship,” says Grand Central Marketing president & ceo Matthew Glass.

The tent environment also needed steady footing on the shifting sands, so GCM first laid down a deck that supported a flooring system. The team spent a good part of its setup day leveling the sand in the area before the deck was installed, to ensure that everything would be flat and ready to go for the duration of the festival.

Crowd control

With a full lineup of Food Network celebrity chefs on hand for signings during the event, the team took crowd control seriously from the start. A haphazard queuing schematic was not an option, as neighboring sponsor tents flanked the footprint.

“It’s a very crowded event, and the chefs and authors really draw a big crowd. There were hundreds of people everyday waiting to meet them, so we created three lines to break it up because we didn’t have a lot of room on either side. We put umbrellas there so people would have some shade while they were waiting,” Glass says,

The tent environment also proved to be flexible when Emeril Lagasse invited members of the crowd up onto the deck with him during his signing event. Though the space wasn’t designed for that use, it handled the situation just fine.

Design details

The look and feel of the space itself took inspiration from the event’s locale, and incorporated the natural beauty of the event’s beachfront surroundings. All of the elements used in building out the space had to be tough and sturdy, however, in order to handle the potential for strong winds.

“There was a hole cut in the back wall and you could see the ocean through it, so it resulted in a very open, light and airy feel. It was a part of the whole mood and you could see the horizon off in the distance—it brought the distance into the foreground. It has a very classic and sophisticated feel to it, and the whole thing was very Miami—very light and summery,” Glass says.

All of the graphics used in the space came from the Food Network team, and fabric and acrylic materials featuring different textures were leveraged to create the round, arching wings on the side of the tent.

The hole in the back that provided the ocean view also acted as a wind slot, which allowed air to flow through the tent, while fans mounted into the top of the tent frame helped circulate the air inside. At night the space was cleaned down to keep the white surfaces bright and shiny, then zipped up and closed on all four sides.

“It was definitely the standout set of the festival, and that for us is the most rewarding thing to hear,” Glass says.

The pop-up store, at 1411 Broadway between 39th and 40th streets, is selling duct tape printed with dozens of patterns, from local sports teams to One Direction, SpongeBob SquarePants, and tie-dye and floral prints through next Sunday, April 28.

“I don’t even know what I’m going to do with this,” said Juwita Seman, an engineer in Midtown, holding aloft a pink Hello Kitty roll. “I just love Hello Kitty.”

Duct tape flowers, purses, and shoes strewn about the store offered some ideas. Mannequins stood in the windows, wearing dresses constructed from duct tape by “Project Runway” contestants, plus a gown and suit that a high school couple wore to prom.

This post was originally published by dnainfo.com on April 18, 2013.

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(Via Moco Loco)

(Via Digital Buzz Blog)

(Check the full gallery at MocoLoco here)

This post was originally published by MoCo Loco on March 29, 2013.

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