Among the myriad pop-up stores in New York for Fashion Week, one stands out: United Colors of Benetton has taken over a 2,200 square-foot former garage space attached to a BP gas station and filled it with highlights from the Fall/Winter 2012 collection. Just about everything in the space reflects the brand’s attention to knitted detail, from the art pieces knitted by residents artists of its creative and reseach team Fabrica to the sculptures created by Cuban-born Fabrica artist Erik Ravelo entitled Lana Sutra. In the pieces, life-size plaster figures are coupled in poses from the Kama Sutra and then wrapped in brightly-colored woolen yarns. The location also showcases the collaboration between creative director You Nguyen, who designed the women’s and men’s fall/winter collections, and Sam Baron, design director of Fabrica. The space, located at 135 Crosby Street, will be open through December.
This post was originally published by SURFACE on October 22, 2012.
