BlinkBlanco / Angst’s flagship store will be christened by the inclusion of innovative and dynamic touchscreen kiosks. These displays will give customers the ability to interact with the brand in both a physical and digital manner. By participating in virtual fittings rooms, digital outfit selection and apparel pairing, and “live” promotions and contents, the BlinkBlanco and Angst crowds will be able to enjoy a consumer experience unparalleled in the fashion marketplace.
The interactive displays also boast the ability to connect with customers by pairing with their mobile devices. Fans will be able to “text-in” to receive special discounts, access to limited edition items, and the opportunity to purchase apparel and accessories before they are released to the general public. In addition to texting, shoppers will be able to interact with the displays using their mobile social networks, including Facebook, Twitter, Instagram, and Pinterest. BlinkBlanco and Angst fans and followers will have the opportunity to vote for new styles to be included in the store’s lines and the power to direct the spirit of the brand by selecting their favorite colors, cuts, and customizing their own creations. Finally there will be an interactive try before you buy module that will allow shoppers access to a virtual dressing room that will help accessorize their clothing with other items available in-store.
This post was originally published by Virtual on August 15, 2012.