Check out this full demo of Microsoft’s IllumiRoom, which we teased a couple of months ago. The system uses a wide-field projector to turn any room into an immersive canvas for gaming applications, but the technology could be used for far more with a little creativity.
Trends
Tokyo: Mapped & Projected
Check out this incredible projection mapping project done on a 1:1000 scale model of the city of Tokyo! This illustrates how projection mapping can make a big impact even on smaller surfaces.
Rhombus Tiles from the Fundamental Group
This 3D foam tile system transforms ceiling fixtures and walls with interesting geometric angles and customizable design possibilities. Arrange and paint them as you will!
Experiential marketing: shaping the future face of retail
Experiential marketing knows no bounds. And as retail continues to evolve, it is fast becoming the secret weapon of brands and retailers alike, says Michael Wyrley-Birch of TRO Group.
Mercedes Benz Untamed
Mercedes Benz is seeking content from consumers for its new “Untamed” campaign, which will compile submitted Instagram photos and unveil them in a dynamic display in Paris next month. As part of the launch of the new Mercedes CLA, the campaign is seeking unique Instagram photos that will be collated by the brand and ranked in terms of how much they stand out from other submitted photos. The Twitter hashtag #Untamed ties the campaign together.
Doritos interactive concert stage at SXSW
This is very cool: Frito Lay is unveiling an interactive mega-vending machine stage set as part of it’s Doritos Bold Stage interactive concert this Thursday, March 16. The 62-foot machine features a four-story LCD screen embedded within, encouraging attendees to use the Twitter hashtag #BoldStage to post pictures, choose performers’ encore songs–even special effects and lighting onstage!