The commercial spot for Lexus Italy that sat 10 of the brand’s Facebook fans in the passenger seat with an F1 driver and had them trace the projection-mapped path that the car would travel via a tablet is a sight to behold, but how did the creative team that pulled it off make it all happen? We sat down with Luca Pannese, creative director at Saatchi & Saatchi Italy, to find out how the concept developed from the sketchpad to the military hangar where the spot was filmed.
Projection specialist Ross Ashton from The Projection Studio in London and sound artist Karen Monid produced their third projection mapping install, called “Triquetra” in the historical city of York, UK, for the 2013 ‘Illuminating York’ Festival of Art. The installation was beamed onto Clifford’s Tower. Once the keep at York’s famous Castle, the imposing Clifford’s Tower sits on top of a tall mound and is one of York’s signature pieces of architecture as well as among the most popular attractions in Yorkshire. The giant images stretched 75 meters wide across the base of the mound and were 25 meters tall, filling the whole space, lifting the landmark out of its surroundings using 3D modeling to accentuate the shape of the architecture and landscape for the 15 minute looped video show.
Fresh event technology ideas from Blue Telescope at New York City’s Museum of Mathematics.
UltraHaptics uses an array of 320 ultrasound speakers set behind a touchscreen to generate beams of high-frequency sound waves. The waves are linked to the software running the displayed content and interact to create hotspots that give different sensations as people move their hands.
This video/tech/art project was created by Switzerland ECAL/University of Art and Design media & interaction design student Benjamin Muzzin. Two video screens are mounted back to back and mechanically rotated, creating a three-dimensional, 360-degree animated sequence. Due to the persistence of vision, the shapes that appear on the screen turn into kinetic light sculptures.
This projection-mapped, glow-in-the-dark skate park install was created by VML Australia for Kellogg’s/Nutri-Grain and leveraged real-time projection mapping. Cameras triggered by lasers snapped photos of skaters mid-trick and uploaded them to their Facebook pages automatically via RFID tags.