Oracle Team USA may have made a historic comeback in the America’s Cup race last month, but it wasn’t the only impressive feat of engineering taking place in San Francisco Bay. Fans of the race could for the first time enjoy the event from America’s Cup Park, a fan festival located at Piers 27/29 along San Francisco’s Embarcadero, where an impressive collection of temporary structures and shipping containers became home to brand and civic experiences. Experiential agency Kubik led the effort for four of the on-site experiences, and gives us a behind-the-scenes photo tour of each.
Sony, Amazon, Microsoft and Apple all have e-readers on the market, so competition is tight for the Nook tablet from Barnes & Noble. So when it came time to launch the new Nook HD reader, the brand turned to the team at NYC’s inVNT to unveil it in style—both here in the U.S. and in the U.K.
Modulbox is a modular shipping container-meets-“Transformers” solution that puts a new spin on traditional trailers and tents at events, while maintaining all of the cool factor of the shipping container design experience. And now, The Taylor Group has brought the ‘box to North America.
This projection-mapped, glow-in-the-dark skate park install was created by VML Australia for Kellogg’s/Nutri-Grain and leveraged real-time projection mapping. Cameras triggered by lasers snapped photos of skaters mid-trick and uploaded them to their Facebook pages automatically via RFID tags.
BBH Asia Pacific created an interactive soccer install for the launch of Nike’s new Hypervenom soccer shoe in Asia that matched players against projected circles of light. Infrared cameras were leveraged to track reflective tape on the ball, then the player had to keep away from three projected circles of moving light, which represented defenders. The player would shoot the ball at targets randomly projected on the walls of the space.
The world of inflatable event structures keeps growing in scale, including the enormous Ark Nova inflatable concert hall currently set up Japan. Spawned from the creative minds at the Lucerne Music Fesitval, architect Arata Isozaki and artist Anish Kapoor, the inflatable hall will host performances in Matsushima City, which was hard hit by devastating tsunamis in 2011. The Lucerne Festival is a big deal in Europe, and lent its support to Ark Nova as a way to help the healing process for the area through music.