adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop after hours without an app or scanning a QR code.
By typing in the special URL you can connect a smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
This window was installed in September 2012 at our adidas NEO Nürnberg store for a six-week pilot test.
(via Digital Buzz Blog)