Reliable and professional—these are Wingas’ core values. The supplier and distributor of gas also wanted to project an image of reliability and professionalism at exhibitions – the perfect location for presenting the company to business relations, the media, potential customers and partners. Based on these goals WITDESIGN developed an exhibition stand concept. The result is a clear metaphor for the client’s core values: guaranteed gas supply, corporate social responsibility, environmental involvement, hospitality and professionalism. The Wingas stand concept was in use at no less than five different exhibitions in Germany and Moscow in 2010-2012. The stand concept is designed to have the possibility to adapt different communication themes and visual elements to suit the thematic concept of each individual stand.