At the MAGIC Marketplace convention in Las Vegas, Pearl Media, the U.S. leader in immersive 3D projection experiences, interactive storefronts and large format outdoor campaigns, launched a 3D projection on mannequins for Lil Wayne’s TRUKFIT apparel collection. The mannequins were showcased on the show floor and were featured as part of a performance by Lil Wayne for TRUKFIT’s latest collection at 1 Oak Night Club Monday night.
Leveraging 3D projection mapping technology and using mannequins as the surface for the projection provides retailers a new, innovative way to showcase entire clothing lines. The mannequin’s outfits can change in seconds, whether on a show floor or in a window display.
Not only does the technology create a spectacle that attracts consumers to view the clothing line, it revolutionizes the traditional window-shopping experience and creates a lasting impression for the consumer. With this technology, retailers have the ability to showcase more products, more options and more combinations of clothing than ever before, while streamlining operations. The clothing can be placed in situation, or in front of a wide range of backgrounds.