From the outside, if you assumed Acer’s pavilion was “just” a simple, rectangular design… you’d be wrong. The structure’s exterior unfolds, opens and to reveal a stripe of LED screens that show brand messaging, invitations to come inside and video sizzles about sports and technology.
While consumers are waiting on line to get in and watching it all, brand ambassadors approach with Journey to Beyond Experience swipe cards that unlock all of the interactives throughout the experience. A quick self-registration process on an Acer tablet or computer handles an initial data-collect and then it’s straight inside for the main event.
